Rezgo is a SaaS reservation system designed for tour and activity operators. At Rezgo I’m responsible for the design and execution of Rezgo’s global marketing and web presence.
Results
Email Marketing
Yearly Rezgo Wrap Up
I designed this annual retrospective to be the most visually striking piece in the Rezgo email ecosystem. The layout uses a bold, celebratory palette to showcase a year’s worth of growth, including major product releases and webinars. The result is a sophisticated, high-energy summary that captures the brand’s yearly evolution in a format that is both inviting and easy to navigate.
Drip Campaign
I led the visual redesign of the automated onboarding series.
The Strategy: Since these are first emails a user receives after signing up for Rezgo, they need to build trust immediately. So I moved toward a cleaner, “branded-light” aesthetic that feels welcoming rather than overwhelming, guiding new users through the platform with a consistent and clear visual language.
Monthly Marketing Newsletter
I designed a monthly newsletter template that is professional, branded, easy to replicate every month, while also creating a highly scannable, user-friendly experience for the end user.
Conference & Events
My goal was to make Rezgo the ‘calm in the storm’ with a visual identity that felt organized and professional. I designed everything from the big-picture informative banners down to the notepads people actually want to keep.
Social Media
I designed a diverse range of social assets to drive Rezgo’s digital presence. This collection includes from feature highlights and blog announcements to community-focused and celebratory posts. The goal was to translate software benefits, and useful resources to the end user, into bite-sized, high-impact visuals that stop the scroll and encourage interaction while maintaining a professional brand identity.
Meta Ads
I designed creative assets for Meta (Facebook & Instagram) ad campaigns. This project required a “mobile-first” approach, ensuring that every visual was optimized to capture attention in the first three seconds of a scroll.
