Form & Function is a furniture company offering premium, handcrafted customizable pieces, but without a proper visual identity to match the quality of their work. No professional photography, no printed materials, no product signage, and no proper web presence meant the brand was invisible to the customers. The goal was to build a cohesive visual system, giving the elegance and clarity the brand had been missing.
Results
Photographies
Form & Function had no professional photography to speak of, leaving their website, print materials, and in-store experience without a consistent visual language. I shot the store and product catalog with an editorial eye, creating a versatile image library that would serve as the foundation for every other deliverable in the project.
Furniture Sign
Customers browsing the store had no way to learn about what they were looking at: no name, no information, no price. With that in mind, I designed a furniture sign to bridge this gap, providing robust information to clients at a glance in clear and sophisticated way.
Website Concept
The website visual concept brings everything together. Designed to reflect the premium nature of the brand, it gives Form & Function a proper online home that matches the quality of what they sell.
Print Material
With a proper image library in place, the next step was giving Form & Function something tangible to put in a client’s hands. I designed a business card and a brand booklet — a curated piece that introduces the company, showcases the collections, and communicates the craft behind the brand.
