A Voz da Serra is a regional newspaper where I worked as a designer. This experience strengthened my eye for typography, hierarchy, and editorial design within the fast-paced environment of print journalism.
Projects
Caderno Z
I led the comprehensive redesign of A Voz da Serra’s Saturday supplement, transitioning the visually outdated Light into the modern Caderno Z.
While the publication maintained its focus on trends and seasonal events, the redesign introduced a sophisticated “magapaper” feel.
This transition modernized the aesthetic to match its lifestyle content while strategically optimizing the layout for premium advertising and diverse editorial formats.
